of realtime marketing platform called shift. some of the clients include verizon,express, unilever, wal-mart. list. long find out what they want most from the c.e.o., with us next. >> imagine the possibilities. good advice for and a half gating through life directly investing and the very essence of options trading. brokers.ve i tell you a practical way of thinking about options without complicateds mathematics. a few of the clients on a platform called shift. borrow with me. shift is a realtime marketing platform. brands,ave ad agencies, vendors, all working together. and the idea here, to execute time.in real so how are you changing the way that all of these groups work together? >> so with shift we're building software that allows all of these stakeholders to work together. differents really because it's a cross-organization -- it's across organizations. tyingcial is about together the content and the media buyers. iswhat we're doing facilitating those connections and sharing data across these organizations. result is they ca